The Nature of Marketing: Marketing to the Swarm as well as the Herd

Description

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

Product details

EAN/ISBN:: 9780230203365
Edition:: 2009
Medium:: Bound edition
Number of pages:: 205
Publication date:: 2008-11-14
Publisher:: Palgrave Macmillan
Manufacturer:: Unknown

EAN/ISBN:: 9780230203365
Edition:: 2009
Medium:: Bound edition
Number of pages:: 205
Publication date:: 2008-11-14
Publisher:: Palgrave Macmillan
Manufacturer:: Unknown

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