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PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

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Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.

Product details

EAN/ISBN:: 9780230205840
Edition:: 2008
Medium:: Bound edition
Number of pages:: 217
Publication date:: 2008-10-06
Publisher:: Palgrave Macmillan

EAN/ISBN:: 9780230205840
Edition:: 2008
Medium:: Bound edition
Number of pages:: 217
Publication date:: 2008-10-06
Publisher:: Palgrave Macmillan

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