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    Innovation Management: Strategy and Implementation Using the Pentathlon Framework

     
    From Keith Goffin
    Only 1 items left in stock
    Innovation Management: Strategy and Implementation Using the Pentathlon Framework

    Description

    Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develop strategies for improving performance in both service and manufacturing companies. Companion Website: http: //www.palgrave.com/business/goffin2/

    Product details

    EAN/ISBN:
    9780230205826
    Edition:
    2nd edition.
    Medium:
    Paperback
    Number of pages:
    424
    Publication date:
    2010-03-17
    Publisher:
    Palgrave Macmillan
    Languages:
    english
    Manufacturer:
    Unknown
    Show more
    EAN/ISBN:
    9780230205826
    Edition:
    2nd edition.
    Medium:
    Paperback
    Number of pages:
    424
    Publication date:
    2010-03-17
    Publisher:
    Palgrave Macmillan
    Languages:
    english
    Manufacturer:
    Unknown

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