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Innovation Management: Strategy and Implementation Using the Pentathlon Framework

 
From Keith Goffin
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Innovation Management: Strategy and Implementation Using the Pentathlon Framework

Description

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develop strategies for improving performance in both service and manufacturing companies. Companion Website: http: //www.palgrave.com/business/goffin2/

Product details

EAN/ISBN:
9780230205826
Edition:
2nd edition.
Medium:
Paperback
Number of pages:
424
Publication date:
2010-03-17
Publisher:
Palgrave Macmillan
Languages:
english
EAN/ISBN:
9780230205826
Edition:
2nd edition.
Medium:
Paperback
Number of pages:
424
Publication date:
2010-03-17
Publisher:
Palgrave Macmillan
Languages:
english

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