The Idea Writers (Advertising Age)

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Product details

EAN/ISBN:: 9780230613881
Medium:: Paperback
Number of pages:: 224
Publication date:: 2010-12-14
Publisher:: Palgrave Macmillan
Languages:: english

EAN/ISBN:: 9780230613881
Medium:: Paperback
Number of pages:: 224
Publication date:: 2010-12-14
Publisher:: Palgrave Macmillan
Languages:: english

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