Luxury Fashion Branding: Trends, Tactics, Techniques

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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Product details

EAN/ISBN:: 9780230521674
Medium:: Bound edition
Number of pages:: 332
Publication date:: 2007-05-03
Publisher:: Palgrave Macmillan
Languages:: english

EAN/ISBN:: 9780230521674
Medium:: Bound edition
Number of pages:: 332
Publication date:: 2007-05-03
Publisher:: Palgrave Macmillan
Languages:: english

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