Luxury Online: Styles, Strategies, Systems

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Description

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Product details

EAN/ISBN:: 9780230555365
Medium:: Bound edition
Number of pages:: 384
Publication date:: 2010-02-26
Publisher:: Palgrave Macmillan
Languages:: english

EAN/ISBN:: 9780230555365
Medium:: Bound edition
Number of pages:: 384
Publication date:: 2010-02-26
Publisher:: Palgrave Macmillan
Languages:: english

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