Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game

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Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.

Product details

EAN/ISBN:: 9780230507548
Edition:: 2007
Medium:: Bound edition
Number of pages:: 198
Publication date:: 2006-11-22
Publisher:: Palgrave Macmillan

EAN/ISBN:: 9780230507548
Edition:: 2007
Medium:: Bound edition
Number of pages:: 198
Publication date:: 2006-11-22
Publisher:: Palgrave Macmillan

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