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    Competitive Identity: The New Brand Management for Nations, Cities and Regions

     
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    Competitive Identity: The New Brand Management for Nations, Cities and Regions

    Description

    Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

    Product details

    EAN/ISBN:
    9780230500280
    Medium:
    Bound edition
    Number of pages:
    134
    Publication date:
    2006-11-13
    Publisher:
    Palgrave
    Languages:
    english
    EAN/ISBN:
    9780230500280
    Medium:
    Bound edition
    Number of pages:
    134
    Publication date:
    2006-11-13
    Publisher:
    Palgrave
    Languages:
    english

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