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    The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

     
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    The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

    Description

    Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business. Halftones & tables.

    Product details

    EAN/ISBN:
    9780226260129
    Medium:
    Paperback
    Number of pages:
    322
    Publication date:
    1998-10-01
    Publisher:
    University of Chicago Press
    Languages:
    english
    EAN/ISBN:
    9780226260129
    Medium:
    Paperback
    Number of pages:
    322
    Publication date:
    1998-10-01
    Publisher:
    University of Chicago Press
    Languages:
    english

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