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    Relationship Marketing: Successful Strategies For The Age Of The Customer: Successful Srategies for the Age of the Customer

     
    From Regis McKenna
    Relationship Marketing: Successful Strategies For The Age Of The Customer: Successful Srategies for the Age of the Customer

    Description

    The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.

    Product details

    EAN/ISBN:
    9780201622409
    Edition:
    Reprint
    Medium:
    Paperback
    Number of pages:
    264
    Publication date:
    1993-05-21
    Publisher:
    Basic Books
    EAN/ISBN:
    9780201622409
    Edition:
    Reprint
    Medium:
    Paperback
    Number of pages:
    264
    Publication date:
    1993-05-21
    Publisher:
    Basic Books

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