Secrets pour rédiger sa publicité

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Pour tous ceux qui doivent concevoir et rédiger une publicité, depuis les annonces presse et radio jusqu'à l'audiovisuel : les pièges de la publicité classique et les moyens de les éviter; la formulation des titres et des slogans; la rédaction des textes; le style; les plus et les moins des agences de publicité... ©Electre 2025

Product details

EAN/ISBN:: 9782877311540
Medium:: Paperback
Publication date:: 1995-11-01
Publisher:: CHIRON

EAN/ISBN:: 9782877311540
Medium:: Paperback
Publication date:: 1995-11-01
Publisher:: CHIRON

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