9eme Concept Paints For Planet Reef

This book presents a partnership between a collective of graphic designers and a major sportswear mark. The Planet Reef project consisted in creating events associating sports, art, and music. The 9eme Concept artists began by painting directly onto Reef shoes, after which they worked on the walls of the Reef stands and participated in traveling advertising campaigns. The artists were given total liberty to express themselves, and this book is the consecration of two years of collaboration. What began as a marketing idea resulted in the creation of veritable works