Publicité et psychologie

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Description

Les auteurs analysent les effets de la communication publicitaire dans les modes de représentation de l'individu, les stimuli provoqués par l'argumentaire commercial ou le conditionnement affectif du consommateur aux produits et aux marques. Des mécanismes de persuasion jusqu'aux transformations des attitudes sociales. ©Electre 2025

Product details

EAN/ISBN:: 9782848351728
Medium:: Paperback
Number of pages:: 150
Publication date:: 2009-09-09
Publisher:: IN PRESS

EAN/ISBN:: 9782848351728
Medium:: Paperback
Number of pages:: 150
Publication date:: 2009-09-09
Publisher:: IN PRESS

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