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    Le marketing en mouvement

     
    From Philip Kotler
    Only 1 items left in stock
    Le marketing en mouvement

    Description

    Face aux changements de l'économie et des marchés suite à l'émergence de l'Internet, où en est le marketing ? Le propos est d'élargir le concept traditionnel de marketing en un marketing holistique, une structure prenant en considération tout à la fois les clients, les collaborateurs et l'organisation, et qui serait au coeur de la stratégie d'entreprise. ©Electre 2025

    Product details

    EAN/ISBN:
    9782842112110
    Medium:
    Paperback
    Publication date:
    2002-09-21
    Publisher:
    Village Mondial
    Languages:
    french
    EAN/ISBN:
    9782842112110
    Medium:
    Paperback
    Publication date:
    2002-09-21
    Publisher:
    Village Mondial
    Languages:
    french

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