Le marketing en mouvement

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Face aux changements de l'économie et des marchés suite à l'émergence de l'Internet, où en est le marketing ? Le propos est d'élargir le concept traditionnel de marketing en un marketing holistique, une structure prenant en considération tout à la fois les clients, les collaborateurs et l'organisation, et qui serait au coeur de la stratégie d'entreprise. ©Electre 2025

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EAN/ISBN:: 9782842112110
Medium:: Paperback
Publication date:: 2002-09-21
Publisher:: Village Mondial
Languages:: french

EAN/ISBN:: 9782842112110
Medium:: Paperback
Publication date:: 2002-09-21
Publisher:: Village Mondial
Languages:: french

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