Le e-client est dans la place : révolutions stratégiques

Description

Décrit les outils et méthodologies pour transformer une entreprise dirigée par ses dirigeants en une entreprise clientaire, dirigée par ses clients. Etudes de cas fictives montrant comment ces principes fonctionnent. Scénarios futuristes annonçant les changements qui vont se produire dans les dix ans à venir. Trois autres parties du livre disponibles sur Internet. ©Electre 2025

Product details

EAN/ISBN:: 9782842110826
Medium:: Paperback
Publication date:: 2000-06-01
Publisher:: Village Mondial
Manufacturer:: Unknown

EAN/ISBN:: 9782842110826
Medium:: Paperback
Publication date:: 2000-06-01
Publisher:: Village Mondial
Manufacturer:: Unknown

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