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    La chaîne de la connaissance : stratégies d'entreprise pour l'Internet

     
    From Langdon Morris
    Only 1 items left in stock
    La chaîne de la connaissance : stratégies d'entreprise pour l'Internet

    Description

    Au-delà de sa fonction informatique, Internet remet en cause le marché de l'information. Cet essai émaillé d'exemples donne un éclairage nouveau du phénomène Internet : un nouveau médium de masse qui crée un marché interactif et qui a des répercussions sur la stratégie de l'entreprise. ©Electre 2025

    Product details

    EAN/ISBN:
    9782842110338
    Medium:
    Paperback
    Publication date:
    1998-05-14
    Publisher:
    Village Mondial
    EAN/ISBN:
    9782842110338
    Medium:
    Paperback
    Publication date:
    1998-05-14
    Publisher:
    Village Mondial

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