Le service global : innovations et stratégies internationales de développement dans les services

Description

Réalisé à partir d'une vaste étude internationale des principales stratégies de développement et des grandes innovations en matière de services, cet ouvrage analyse dans le détail les facteurs clés de la compétitivité : politique de prix, processus de distribution, mesures de la qualité, investissements technologiques et politiques managériales. ©Electre 2025

Product details

EAN/ISBN:: 9782840010791
Medium:: Paperback
Number of pages:: 346
Publication date:: 1997-12-15
Publisher:: MAXIMA L MESNIL
Manufacturer:: Unknown

EAN/ISBN:: 9782840010791
Medium:: Paperback
Number of pages:: 346
Publication date:: 1997-12-15
Publisher:: MAXIMA L MESNIL
Manufacturer:: Unknown

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