Basics Advertising 03: Ideation

Description

Mahon provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles than can block ideas--and how to break through them. 184 pp.

Product details

EAN/ISBN:: 9782940411504
Edition:: 01
Medium:: Paperback
Number of pages:: 184
Publication date:: 2011-08-31
Publisher:: Bloomsbury Publishing PLC

EAN/ISBN:: 9782940411504
Edition:: 01
Medium:: Paperback
Number of pages:: 184
Publication date:: 2011-08-31
Publisher:: Bloomsbury Publishing PLC

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