Brand Driven Innovation (Required Reading Range Module Reader)

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Explaining how branding can be a driving force for product and service innovations, this book employs practical examples, case studies, and interviews from leading individuals and companies throughout, to provide a practical field guide for both students and practitioners alike.

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EAN/ISBN:: 9782940411283
Edition:: 01
Medium:: Paperback
Number of pages:: 208
Publication date:: 2010-10-25
Publisher:: Bloomsbury Academic Fairchild

EAN/ISBN:: 9782940411283
Edition:: 01
Medium:: Paperback
Number of pages:: 208
Publication date:: 2010-10-25
Publisher:: Bloomsbury Academic Fairchild

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