The Fundamentals of Design Management

"The Fundamentals of Design Management "is a comprehensive guide to managing the people, projects, processes and procedures behind the design of everyday products, services, environments and experiences.
The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The text is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.