The Fundamentals of Marketing

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The Fundamentals of Marketing offers an overview of the fundamental concepts and tools of marketing and marketing communications. The book includes case studies and historical references relevant to the development and growth of marketing concepts practiced today. This title is designed to give readers a broad understanding of the stages and methodologies used in the marketing process.

Product details

EAN/ISBN:: 9782940373727
Edition:: 01
Medium:: Paperback
Number of pages:: 192
Publication date:: 2009-10-12
Publisher:: Bloomsbury Publishing Plc
Languages:: english

EAN/ISBN:: 9782940373727
Edition:: 01
Medium:: Paperback
Number of pages:: 192
Publication date:: 2009-10-12
Publisher:: Bloomsbury Publishing Plc
Languages:: english

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