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    Tupperware, la saga française

     
    From Bénédicte Jourgeaud
    Only 1 items left in stock
    Tupperware, la saga française

    Description

    La marque Tupperware arrive en France en 1961 et remporte un succès immédiat, les femmes adhérant à la fois à ses produits, les boîtes plastiques, et à son organisation commerciale, les ventes en réunion. Histoire de la marque et du contexte social qui a permis sa réussite. A travers les évolutions de la société française, une lecture du développement de ce système de distribution avant-gardiste. ©Electre 2025

    Product details

    EAN/ISBN:
    9782749113838
    Medium:
    Paperback
    Number of pages:
    Publication date:
    2009-05-14
    Publisher:
    Le Cherche Midi
    EAN/ISBN:
    9782749113838
    Medium:
    Paperback
    Number of pages:
    Publication date:
    2009-05-14
    Publisher:
    Le Cherche Midi

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