Communication & management, n° 10-1. La marque, objet communicationnel

Description

Panorama des recherches sur la marque dans le cadre des sciences de l'information et de la communication. Les auteurs proposent une approche de la marque comme une manifestation à la fois économique, sémiotique, communicationnelle, sociale et culturelle, et en élucident leurs modes de fonctionnement internes et leurs interactions externes. ©Electre 2025

Product details

EAN/ISBN:: 9782747220590
Medium:: Paperback
Number of pages:
Publication date:: 2013-09-18
Publisher:: ESKA
Manufacturer:: Unknown

EAN/ISBN:: 9782747220590
Medium:: Paperback
Number of pages:
Publication date:: 2013-09-18
Publisher:: ESKA
Manufacturer:: Unknown

Shipping

Buy on Amazon

The edition supplied may vary.

Currently sold out

Customer Service

Hotline

+49 30 488 288 200
Monday - Friday: 09.00 - 18.00 hr

International

Order safely

medimops magazine

The new medimops magazine

About us

Newsletter

Special offers, vouchers and much more! Subscribe to the newsletter and get a one-off 10% discount on your next purchase. By subscribing to the newsletter, you consent to your data being used by advertising partners for newsletter tracking and cross-channel advertising purposes in order to provide you with personalized recommendations and advertising. You can revoke your consent at any time with future effect. You can find further information in the data protection declaration.

Do you want to find out more?

Secure payment

Shipping partner

You can also find us here