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    Communication & management, n° 10-1. La marque, objet communicationnel

     
    From Collectif
    Only 1 items left in stock
    Communication & management, n° 10-1. La marque, objet communicationnel

    Description

    Panorama des recherches sur la marque dans le cadre des sciences de l'information et de la communication. Les auteurs proposent une approche de la marque comme une manifestation à la fois économique, sémiotique, communicationnelle, sociale et culturelle, et en élucident leurs modes de fonctionnement internes et leurs interactions externes. ©Electre 2025

    Product details

    EAN/ISBN:
    9782747220590
    Medium:
    Paperback
    Publication date:
    2013-09-18
    Publisher:
    ESKA
    EAN/ISBN:
    9782747220590
    Medium:
    Paperback
    Publication date:
    2013-09-18
    Publisher:
    ESKA

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