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    Publicité et traduction

     
    From Mathieu Guidère
    Only 1 items left in stock
    Publicité et traduction

    Description

    Explore la publicité internationale et son corollaire, la traduction publicitaire. En analysant différents exemples d'annonces qui ont été traduites en plusieurs langues, l'auteur, linguiste et traductologue, démonte les mécanismes d'adaptation et les stratégies de communication mises en oeuvre par les multinationales pour conquérir de nouveaux marchés. ©Electre 2025

    Product details

    EAN/ISBN:
    9782738488275
    Medium:
    Paperback
    Number of pages:
    320
    Publication date:
    2003-03-18
    Publisher:
    Editions L'Harmattan
    Languages:
    french
    EAN/ISBN:
    9782738488275
    Medium:
    Paperback
    Number of pages:
    320
    Publication date:
    2003-03-18
    Publisher:
    Editions L'Harmattan
    Languages:
    french

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    Used - very good
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