Benetton ou L'entreprise virtuelle

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Description

Pour ceux qui s'intéressent à l'organisation, au management et à la stratégie d'entreprise, Benetton est l'archétype de l'entreprise virtuelle. A travers l'histoire de ce succès et la description du système Benetton, l'auteur pose la question de l'origine et de la transposabilité de ce mode d'organisation. ©Electre 2025

Product details

EAN/ISBN:: 9782711778195
Medium:: Paperback
Publication date:: 1999-12-03
Publisher:: Vuibert

EAN/ISBN:: 9782711778195
Medium:: Paperback
Publication date:: 1999-12-03
Publisher:: Vuibert

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