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    La force de persuasion : du bon usage des moyens d'influencer et de convaincre

     
    From Lionel Bellenger
    Only 1 items left in stock
    La force de persuasion : du bon usage des moyens d'influencer et de convaincre

    Description

    A partir d'exemples et d'illustrations pris dans l'actualité de la négociation tant sociale que commerciale, ou même dans la communication quotidienne, l'auteur éclaire la façon dont s'exerce notre ascendant quand il s'agit d'influencer et de convaincre. Il choisit notamment de montrer l'importance de la crédibilité et de la cohérence dans une société trop sensible aux effets d'annonce. ©Electre 2025

    Product details

    EAN/ISBN:
    9782710117209
    Medium:
    Paperback
    Publication date:
    2005-09-20
    Publisher:
    ESF Editeur
    EAN/ISBN:
    9782710117209
    Medium:
    Paperback
    Publication date:
    2005-09-20
    Publisher:
    ESF Editeur

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