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    La sensibilité aux marques : marchés sans marques, marchés à marques

     
    From Jean-Noël Kapferer
    Only 2 items left in stock
    La sensibilité aux marques : marchés sans marques, marchés à marques

    Description

    Une étude de base sur la marque, son fonctionnement marché par marché, sa gestion concrète, montrant dans quelles situations l'acheteur devient plus ou moins sensible à la marque, comment créer ces situations, quelles fonctions il attend alors des marques, quel profil de marques y répond le mieux. ©Electre 2025

    Product details

    EAN/ISBN:
    9782708115194
    Medium:
    Paperback
    Publication date:
    1992-10-01
    Publisher:
    Editions d'Organisation
    Languages:
    french
    EAN/ISBN:
    9782708115194
    Medium:
    Paperback
    Publication date:
    1992-10-01
    Publisher:
    Editions d'Organisation
    Languages:
    french

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