La sensibilité aux marques : marchés sans marques, marchés à marques

Only 1 items left in stock

Description

Une étude de base sur la marque, son fonctionnement marché par marché, sa gestion concrète, montrant dans quelles situations l'acheteur devient plus ou moins sensible à la marque, comment créer ces situations, quelles fonctions il attend alors des marques, quel profil de marques y répond le mieux. ©Electre 2025

Product details

EAN/ISBN:: 9782708115194
Medium:: Paperback
Publication date:: 1992-10-01
Publisher:: Editions d'Organisation
Languages:: french

EAN/ISBN:: 9782708115194
Medium:: Paperback
Publication date:: 1992-10-01
Publisher:: Editions d'Organisation
Languages:: french

Shipping

Buy on Amazon

The edition supplied may vary.

Condition

Learn more

Condition€1.94

Used - good

€1.94

available immediately

€1.94

incl. VAT, plus Shipping costs

Checked second-hand items
Free shipping from €19
With you in 2-4 working days

More from Jean-Noël Kapferer

Rumeurs : le plus vieux m…

€3.99

Luxe : nouveaux challenge…

€13.99

Customer Service

Hotline

+49 30 488 288 200
Monday - Friday: 09.00 - 18.00 hr

International

Order safely

medimops magazine

The new medimops magazine

About us

Newsletter

Special offers, vouchers and much more! Subscribe to the newsletter and get a one-off 10% discount on your next purchase. By subscribing to the newsletter, you consent to your data being used by advertising partners for newsletter tracking and cross-channel advertising purposes in order to provide you with personalized recommendations and advertising. You can revoke your consent at any time with future effect. You can find further information in the data protection declaration.

Do you want to find out more?

Secure payment

Shipping partner

You can also find us here