Business Research Methods

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Covering the full range of core qualitative and quantitative methods, this resource equips students with all the skills needed to do business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.

Product details

EAN/ISBN:: 9780199668649
Edition:: 4. Auflage.
Medium:: Paperback
Number of pages:: 816
Publication date:: 2015-04-09
Publisher:: Oxford University Press
Languages:: english

EAN/ISBN:: 9780199668649
Edition:: 4. Auflage.
Medium:: Paperback
Number of pages:: 816
Publication date:: 2015-04-09
Publisher:: Oxford University Press
Languages:: english

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