Strategic Advertising Management

Only 1 items left in stock

Description

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan.

Product details

EAN/ISBN:: 9780199605583
Edition:: 4th edition.
Medium:: Paperback
Number of pages:: 389
Publication date:: 2012-03-29
Publisher:: Oxford University Press
Languages:: english

EAN/ISBN:: 9780199605583
Edition:: 4th edition.
Medium:: Paperback
Number of pages:: 389
Publication date:: 2012-03-29
Publisher:: Oxford University Press
Languages:: english

Shipping

Buy on Amazon

The edition supplied may vary.

Condition

Learn more

Condition€1.78

Used - very good

€1.78

available immediately

New €97.99 You save €96.21 (98%)

€1.78

incl. VAT, plus Shipping costs

Checked second-hand items
Free shipping from €19
With you in 2-4 working days

More from Larry Percy

History of Sociological T…

€106.10

Customer Service

Hotline

+49 30 488 288 200
Monday - Friday: 09.00 - 18.00 hr

International

Order safely

medimops magazine

The new medimops magazine

About us

Newsletter

Special offers, vouchers and much more! Subscribe to the newsletter and get a one-off 10% discount on your next purchase. By subscribing to the newsletter, you consent to your data being used by advertising partners for newsletter tracking and cross-channel advertising purposes in order to provide you with personalized recommendations and advertising. You can revoke your consent at any time with future effect. You can find further information in the data protection declaration.

Do you want to find out more?

Secure payment

Shipping partner

You can also find us here