Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

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Description

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

Product details

EAN/ISBN:: 9780199655854
Edition:: Reprint
Medium:: Paperback
Number of pages:: 387
Publication date:: 2012-08-30
Publisher:: Oxford University Press

EAN/ISBN:: 9780199655854
Edition:: Reprint
Medium:: Paperback
Number of pages:: 387
Publication date:: 2012-08-30
Publisher:: Oxford University Press

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