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    Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

     
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    Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

    Description


    Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

    Product details

    EAN/ISBN:
    9780199655854
    Edition:
    Reprint
    Medium:
    Paperback
    Number of pages:
    387
    Publication date:
    2012-08-30
    Publisher:
    Oxford University Press
    EAN/ISBN:
    9780199655854
    Edition:
    Reprint
    Medium:
    Paperback
    Number of pages:
    387
    Publication date:
    2012-08-30
    Publisher:
    Oxford University Press

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