Essentials of Marketing

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Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis.

Product details

EAN/ISBN:: 9780199646500
Medium:: Paperback
Number of pages:: 440
Publication date:: 2013-02-08
Publisher:: Oxford University Press
Languages:: english

EAN/ISBN:: 9780199646500
Medium:: Paperback
Number of pages:: 440
Publication date:: 2013-02-08
Publisher:: Oxford University Press
Languages:: english

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