Oxford Dictionary of Marketing (Oxford Quick Reference)

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A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.

Product details

EAN/ISBN:: 9780199590230
Medium:: Paperback
Number of pages:: 436
Publication date:: 2011-03-24
Publisher:: Oxford University Press
Languages:: english

EAN/ISBN:: 9780199590230
Medium:: Paperback
Number of pages:: 436
Publication date:: 2011-03-24
Publisher:: Oxford University Press
Languages:: english

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