Advertising: A Very Short Introduction (Very Short Introductions)

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Description

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Product details

EAN/ISBN:: 9780199568925
Medium:: Paperback
Number of pages:: 160
Publication date:: 2010-06-24
Publisher:: Oxford University Press
Languages:: english

EAN/ISBN:: 9780199568925
Medium:: Paperback
Number of pages:: 160
Publication date:: 2010-06-24
Publisher:: Oxford University Press
Languages:: english

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