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    Advertising: A Very Short Introduction (Very Short Introductions)

     
    From Winston Fletcher
    Only 2 items left in stock
    Advertising: A Very Short Introduction (Very Short Introductions)

    Description

    Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

    Product details

    EAN/ISBN:
    9780199568925
    Medium:
    Paperback
    Number of pages:
    160
    Publication date:
    2010-06-24
    Publisher:
    Oxford University Press
    Languages:
    english
    EAN/ISBN:
    9780199568925
    Medium:
    Paperback
    Number of pages:
    160
    Publication date:
    2010-06-24
    Publisher:
    Oxford University Press
    Languages:
    english

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    €8.49
    Used - very good
    €8.49
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