Strategic Advertising Management

From Percy, Larry (Visiting Professor, Visiting Professor, Copenhagen Business School)

Description

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

Product details

EAN/ISBN:: 9780198703655
Edition:: 5 Revised edition
Medium:: Paperback
Number of pages:: 456
Publication date:: 2016-05-05
Publisher:: Oxford University Press
Manufacturer:: Unknown

EAN/ISBN:: 9780198703655
Edition:: 5 Revised edition
Medium:: Paperback
Number of pages:: 456
Publication date:: 2016-05-05
Publisher:: Oxford University Press
Manufacturer:: Unknown

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