Behavioural Economics: A Very Short Introduction (Very Short Introductions)

Description

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

Product details

EAN/ISBN:: 9780198754992
Medium:: Paperback
Number of pages:: 148
Publication date:: 2017-01-26
Publisher:: Oxford University Press
Languages:: english
Manufacturer:: Unknown

EAN/ISBN:: 9780198754992
Medium:: Paperback
Number of pages:: 148
Publication date:: 2017-01-26
Publisher:: Oxford University Press
Languages:: english
Manufacturer:: Unknown

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