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    Behavioural Economics: A Very Short Introduction (Very Short Introductions)

     
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    Behavioural Economics: A Very Short Introduction (Very Short Introductions)

    Description

    Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

    Product details

    EAN/ISBN:
    9780198754992
    Medium:
    Paperback
    Number of pages:
    148
    Publication date:
    2017-01-26
    Publisher:
    Oxford University Press
    Languages:
    english
    EAN/ISBN:
    9780198754992
    Medium:
    Paperback
    Number of pages:
    148
    Publication date:
    2017-01-26
    Publisher:
    Oxford University Press
    Languages:
    english

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