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Branding: A Very Short Introduction (Very Short Introductions)

 
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Branding: A Very Short Introduction (Very Short Introductions)

Description

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Product details

EAN/ISBN:
9780198749912
Medium:
Paperback
Number of pages:
136
Publication date:
2017-06-22
Publisher:
Oxford University Press
Languages:
english
EAN/ISBN:
9780198749912
Medium:
Paperback
Number of pages:
136
Publication date:
2017-06-22
Publisher:
Oxford University Press
Languages:
english

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