The Advertising Effect: How to Change Behaviour

From Ferrier, Adam (Chief Strategy Officer, CumminsRoss)

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The Advertising Effect: How to Change Behaviour

Description

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Product details

EAN/ISBN:: 9780195593921
Medium:: Paperback
Number of pages:: 240
Publication date:: 2014-06-12
Publisher:: Oxford University Press Australia

EAN/ISBN:: 9780195593921
Medium:: Paperback
Number of pages:: 240
Publication date:: 2014-06-12
Publisher:: Oxford University Press Australia

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