Viral Marketing: The Science of Sharing

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Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Product details

EAN/ISBN:: 9780195527988
Medium:: Paperback
Number of pages:: 128
Publication date:: 2013-08-29
Publisher:: Oxford University Press
Languages:: english

EAN/ISBN:: 9780195527988
Medium:: Paperback
Number of pages:: 128
Publication date:: 2013-08-29
Publisher:: Oxford University Press
Languages:: english

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