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    How Brands Grow: What Marketers Don't Know

     
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    How Brands Grow: What Marketers Don't Know

    Description

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

    Product details

    EAN/ISBN:
    9780195573565
    Medium:
    Bound edition
    Number of pages:
    246
    Publication date:
    2010-03-01
    Publisher:
    Oxford University Press
    Languages:
    english
    EAN/ISBN:
    9780195573565
    Medium:
    Bound edition
    Number of pages:
    246
    Publication date:
    2010-03-01
    Publisher:
    Oxford University Press
    Languages:
    english

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