How Brands Grow: What Marketers Don't Know

Description

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Product details

EAN/ISBN:: 9780195573565
Medium:: Bound edition
Number of pages:: 246
Publication date:: 2010-03-01
Publisher:: Oxford University Press
Languages:: english

EAN/ISBN:: 9780195573565
Medium:: Bound edition
Number of pages:: 246
Publication date:: 2010-03-01
Publisher:: Oxford University Press
Languages:: english

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