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    Communication and New Media: From Broadcast to Narrowcast

     
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    Communication and New Media: From Broadcast to Narrowcast

    Description

    Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.

    Product details

    EAN/ISBN:
    9780195553550
    Medium:
    Paperback
    Number of pages:
    420
    Publication date:
    2006-12-03
    Publisher:
    Oxford Univ Pr
    Languages:
    english
    EAN/ISBN:
    9780195553550
    Medium:
    Paperback
    Number of pages:
    420
    Publication date:
    2006-12-03
    Publisher:
    Oxford Univ Pr
    Languages:
    english

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