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Communication and New Media: From Broadcast to Narrowcast

 
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Communication and New Media: From Broadcast to Narrowcast

Description

Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.

Product details

EAN/ISBN:
9780195553550
Medium:
Paperback
Number of pages:
420
Publication date:
2006-12-03
Publisher:
Oxford Univ Pr
Languages:
english
EAN/ISBN:
9780195553550
Medium:
Paperback
Number of pages:
420
Publication date:
2006-12-03
Publisher:
Oxford Univ Pr
Languages:
english

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