Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line

Description

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. Jackson offers a practical guide to taking the high road--the only path that leads to tasting success.

Product details

EAN/ISBN:: 9780195161380
Medium:: Bound edition
Number of pages:: 227
Publication date:: 2004-03-01
Publisher:: Oxford Univ Pr
Languages:: english
Manufacturer:: Unknown

EAN/ISBN:: 9780195161380
Medium:: Bound edition
Number of pages:: 227
Publication date:: 2004-03-01
Publisher:: Oxford Univ Pr
Languages:: english
Manufacturer:: Unknown

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