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    Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line

     
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    Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line

    Description

    In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. Jackson offers a practical guide to taking the high road--the only path that leads to tasting success.

    Product details

    EAN/ISBN:
    9780195161380
    Medium:
    Bound edition
    Number of pages:
    227
    Publication date:
    2004-03-01
    Publisher:
    Oxford Univ Pr
    Languages:
    english
    EAN/ISBN:
    9780195161380
    Medium:
    Bound edition
    Number of pages:
    227
    Publication date:
    2004-03-01
    Publisher:
    Oxford Univ Pr
    Languages:
    english

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