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    Response: The Complete Guide to Profitable Direct Marketing

     
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    Response: The Complete Guide to Profitable Direct Marketing

    Description

    An author with 25 years of experience working on direct marketing campaigns for such companies as Ford, 3M, and IBM explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing process. 35 illustrations.

    Product details

    EAN/ISBN:
    9780195158694
    Edition:
    Revised.
    Medium:
    Bound edition
    Number of pages:
    384
    Publication date:
    2002-09-30
    Publisher:
    Oxford Univ Pr
    Languages:
    english
    EAN/ISBN:
    9780195158694
    Edition:
    Revised.
    Medium:
    Bound edition
    Number of pages:
    384
    Publication date:
    2002-09-30
    Publisher:
    Oxford Univ Pr
    Languages:
    english

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