How Brands Grow: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Description

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Product details

EAN/ISBN:: 9780190330026
Edition:: 2.
Medium:: Bound edition
Number of pages:: 239
Publication date:: 2022-01-25
Publisher:: Oxford University Press

EAN/ISBN:: 9780190330026
Edition:: 2.
Medium:: Bound edition
Number of pages:: 239
Publication date:: 2022-01-25
Publisher:: Oxford University Press

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