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    How Brands Grow: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

     
    From Jenni Romaniuk
    Only 1 items left in stock
    How Brands Grow: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

    Description


    How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

    Product details

    EAN/ISBN:
    9780190330026
    Edition:
    2.
    Medium:
    Bound edition
    Number of pages:
    239
    Publication date:
    2022-01-25
    Publisher:
    Oxford University Press
    EAN/ISBN:
    9780190330026
    Edition:
    2.
    Medium:
    Bound edition
    Number of pages:
    239
    Publication date:
    2022-01-25
    Publisher:
    Oxford University Press

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    Used - very good
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