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    Organisationskommunikation: Beobachtung und Steuerung eines organisationalen Risikos

     
    From Nikodemus Herger
    Only 1 items left in stock
    Organisationskommunikation: Beobachtung und Steuerung eines organisationalen Risikos

    Description

    Der Band erschließt erstmalig die Organisationskommunikation aus funktionaler und interdisziplinärer Perspektive. Die Public Relations und die Marktkommunikation werden unter Beibehaltung ihrer spezifischen Funktionalität zu einer organisationalen Managementfunktion aufgebaut. Auf empirischer Grundlage wird Basiswissen für gewinnorientierte Unternehmen, Nonprofit-Organisationen und die öffentliche Verwaltung präsentiert.

    Product details

    EAN/ISBN:
    9783531141916
    Edition:
    2004
    Medium:
    Paperback
    Number of pages:
    349
    Publication date:
    2004-06-15
    Publisher:
    VS Verlag für Sozialwissenschaften
    Languages:
    german
    EAN/ISBN:
    9783531141916
    Edition:
    2004
    Medium:
    Paperback
    Number of pages:
    349
    Publication date:
    2004-06-15
    Publisher:
    VS Verlag für Sozialwissenschaften
    Languages:
    german

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