Global Marketing Management

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Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Product details

EAN/ISBN:: 9780199609703
Edition:: 3rd edition.
Medium:: Paperback
Number of pages:: 578
Publication date:: 2012-03-29
Publisher:: Oxford University Press
Languages:: english

EAN/ISBN:: 9780199609703
Edition:: 3rd edition.
Medium:: Paperback
Number of pages:: 578
Publication date:: 2012-03-29
Publisher:: Oxford University Press
Languages:: english

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