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    Marketing Planning for the Pharmaceutical Industry

     
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    Marketing Planning for the Pharmaceutical Industry

    Description

    The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.

    Product details

    EAN/ISBN:
    9780566081125
    Edition:
    2 Sub
    Medium:
    Bound edition
    Number of pages:
    146
    Publication date:
    1999-04-19
    Publisher:
    Gower Publishing Ltd
    Languages:
    english
    EAN/ISBN:
    9780566081125
    Edition:
    2 Sub
    Medium:
    Bound edition
    Number of pages:
    146
    Publication date:
    1999-04-19
    Publisher:
    Gower Publishing Ltd
    Languages:
    english

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