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    Neue Aspekte des Dienstleistungsmarketing: Konzepte für Forschung und Praxis (Fokus Dienstleistungsmarketing)

     
    From Herbert Woratschek
    Only 1 items left in stock
    Neue Aspekte des Dienstleistungsmarketing: Konzepte für Forschung und Praxis (Fokus Dienstleistungsmarketing)

    Description

    Das vorliegende Buch präsentiert die Beiträge des 7. Workshops, der im Juli 1999 vom Lehrstuhl für Dienstleistungsmanagement an der Universität Bayreuth veranstaltet wurde. Die Beiträge weisen eine breite Palette von Problemen im Dienstleistungsmarketing auf.

    Product details

    EAN/ISBN:
    9783824472901
    Edition:
    2000
    Medium:
    Paperback
    Number of pages:
    368
    Publication date:
    2000-01-01
    Publisher:
    Deutscher Universitäts-Verlag
    EAN/ISBN:
    9783824472901
    Edition:
    2000
    Medium:
    Paperback
    Number of pages:
    368
    Publication date:
    2000-01-01
    Publisher:
    Deutscher Universitäts-Verlag

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