Candidate Images in Presidential Elections (Praeger Series in Political Communication)

Description

A compendium of theory and research of candidate images and image formation in the US presidential elections. The book integrates issues of voter decision-making, media messages, campaigning, debate effects and political advertising into the development of political communication theory.

Product details

EAN/ISBN:: 9780275947149
Medium:: Bound edition
Number of pages:: 224
Publication date:: 1995-09-01
Publisher:: Praeger Publishers

EAN/ISBN:: 9780275947149
Medium:: Bound edition
Number of pages:: 224
Publication date:: 1995-09-01
Publisher:: Praeger Publishers

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