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    Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers

     
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    Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers

    Description

    Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In his new book, a bestselling author and Sun Tzu expert interprets the influential thinker's classic battle strategies specifically for today's marketing professionals.

    Product details

    EAN/ISBN:
    9780071427319
    Medium:
    Paperback
    Number of pages:
    200
    Publication date:
    2003-10-01
    Publisher:
    Mcgraw Hill Book Co
    Languages:
    english
    EAN/ISBN:
    9780071427319
    Medium:
    Paperback
    Number of pages:
    200
    Publication date:
    2003-10-01
    Publisher:
    Mcgraw Hill Book Co
    Languages:
    english

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