Price Management in Financial Services: Smart Strategies for Growth (Ashgate Popular and Folk Music)

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Description

Shows how to incorporate the modern techniques of value based pricing in both product design and pricing. This book provides an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation, product bundling, multi-channel pricing and non linear pricing.

Product details

EAN/ISBN:: 9780566088216
Medium:: Bound edition
Number of pages:: 197
Publication date:: 2008-10-30
Publisher:: Gower Publishing Ltd

EAN/ISBN:: 9780566088216
Medium:: Bound edition
Number of pages:: 197
Publication date:: 2008-10-30
Publisher:: Gower Publishing Ltd

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